Oracle has brilliant opportunities at the moment: they own a great processor (Sparc) that they could closely integrate with their database, application software and even Java... and (finally!) give IBM a run for their money. They have the cool and fast technology of both Sun's JVM and BEA's JVM (JRockit). They have acquired other brilliant technologies, and have in practice endless resources to acquire more: <a href="http://en.wikipedia.org/wiki/List_of_acquisitions_by_Oracle" rel="nofollow">http://en.wikipedia.org/wiki/List_of_acquisitions_by_Oracle</a> <a href="http://www.oracle.com/us/corporate/acquisitions/index.html" rel="nofollow">http://www.oracle.com/us/corporate/acquisitions/index.html</a><p>But... although it's simple to appreciate the advantages of combining technologies, it's very very hard to actually do. For example, the IBM 360 project, of a series of machines of increasing power (and price), that were all compatible, so customers could upgrade, is a simple idea. But implementing this was a bet-the-company project, it was celebrated as an incredible, miraculous achievement, and the lessons learnt from it remain popular to this day (<i>The Mythical Man Month</i>, by the leader of the 360 project, Fred Brooks.)<p>To pull off these technical feats, you need the public superstar developers, but also the hidden superstar developers (the x100 coders; the people who, after working closely with them for a while, you observe, oh that guy's a genius); and then the x10 coders, who want to hang out with the geniuses and learn from them. It's places like HP used to be, where Woz wanted to work, at almost all costs (Woz himself being a x100 guy.)<p>If you only have x5 or x7 coders; and if you don't support them (with infrastructure, secretarial etc - not just compensation, adequate decision-making power, and some kind of recognition.), then, well, you can't do these technical feats. You may seek but not find; ask but it shall not be given; knock but it shall not be opened. Though this is not a disruptive issue, the same factors occur of the difficulty for an established successful company to change its culture and business architecture. And Oracle doesn't want to change anyway.