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How to Sell – a guide for SaaS startups

303 点作者 jhchen将近 7 年前

12 条评论

vincentmarle将近 7 年前
&gt; Common mistakes made by salespeople and founders:<p>&gt; - Thinking their goal is to close a prospect on the first call<p>&gt; - Giving a full demo and presenting pricing on the first call<p>&gt; - Prematurely trying to shorten the sales process<p>These are mistakes? Having been on the receiving end of many &quot;sales processes&quot; I would say the shorter the sales process, the better. I often feel like companies who are too deep into doing high touch sales don&#x27;t really respect my time and are <i>shocked</i> when I tell them to cut to the chase and yes, I do expect to hear about pricing on the first call, otherwise there won&#x27;t be another call.<p>Disclaimer: I have zero patience for abundant sales processes.
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DeanWormer将近 7 年前
I found this ~20 page guide Fog Creek put out a few years ago and it got me excited about switching from a technical role into sales. I&#x27;d recommend it to anyone who wants a high level understanding of Enterprise sales.<p><a href="https:&#x2F;&#x2F;www.fogcreek.com&#x2F;guide&#x2F;The-most-basic-things-your-company-needs-to-know-about-sales.pdf" rel="nofollow">https:&#x2F;&#x2F;www.fogcreek.com&#x2F;guide&#x2F;The-most-basic-things-your-co...</a>
Bromskloss将近 7 年前
Direct link: <a href="https:&#x2F;&#x2F;static1.squarespace.com&#x2F;static&#x2F;57daf6098419c27febcd400b&#x2F;t&#x2F;5b0b4dc68a922dbfa263b389&#x2F;1527467516482&#x2F;Entrepid_How+To+Sell.pdf" rel="nofollow">https:&#x2F;&#x2F;static1.squarespace.com&#x2F;static&#x2F;57daf6098419c27febcd4...</a>
rohamg将近 7 年前
i&#x27;ve worked with Tyler and Entrepid across multiple of our portfolio companies at Axiom Zen and been super impressed every time<p>ZenHub wouldnt be where it is today without Tyler (we have dozens of Fortune 500 companies as customers)<p>Tyler is a close friend so at this point i am biased, but Entrepid has built a team of humble, holistic thinkers with deep expertise in sales and high-touch growth strategy
sparrish将近 7 年前
Nice guide for high-touch sales.<p>I&#x27;d love to see something similar for low-touch&#x2F;no-touch sales SaaS.
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akulbe将近 7 年前
I do Chef and Ansible development. I&#x27;d love to know how to sell and find more good customers. I have a long-term customer who&#x27;s had me on what amounts to a staff augmentation project for 3 years. I know it won&#x27;t last forever. How would you go about finding more projects like this?
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goatherders将近 7 年前
Kudos to you guys. Please report back in a few weeks with the metrics on the number of leads this created for you. I&#x27;m in the same space and this content marketing is golden.
throwawayosiu1将近 7 年前
This actually scares me.<p>I want to bootstrap an SaaS company focused on enterprise &#x2F; b2b soon and being bootstraped I can&#x27;t afford to hire an sales rep&#x2F; account manager (or be one myself while working on the product) for what looks like a long process.<p>This is definitely a scary thought in my opinion.<p>Fingers crossed, I hope that&#x27;s a good problem to have.
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vinceguidry将近 7 年前
Is there an awesome list for business that this can be added to?<p>--edit nevermind, here it is:<p><a href="https:&#x2F;&#x2F;github.com&#x2F;cameronroe&#x2F;awesome-marketing" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;cameronroe&#x2F;awesome-marketing</a><p>it&#x27;s not added to the main awesome list, so I&#x27;m making a pull req for that too.
not_that_noob将近 7 年前
Excellent guide - rings true.
gurglz将近 7 年前
This is super helpful!
ministrator将近 7 年前
I&#x27;d recommend also reading this: <a href="https:&#x2F;&#x2F;medium.com&#x2F;@fairpixelsco&#x2F;b2b-growth-strategies-by-indiehackers-8ab87ed66d0d" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;@fairpixelsco&#x2F;b2b-growth-strategies-by-in...</a><p>It&#x27;s an analysis of successful growth strategies used by B2B SaaS Startups that are listed on Indiehackers.com<p>As well as the Saastr podcast. Full of gems on how to sell.