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Reddit just passed Facebook as #3 most popular website in US

1361 点作者 Mahn将近 7 年前

76 条评论

Shank将近 7 年前
The biggest value gain from Reddit, to me, is the ability to centralize effectively around different hobbies and activities. In the past, if you wanted to find an online community for a movie or a game, you had to find a forum for that community. Finding forums that are well managed and capture a good segment of the community is hard -- and Reddit just becomes a default place to look now.<p>Let&#x27;s say a new TV show starts airing, and you really like it and want to discuss it more. You can probably bet there&#x27;s a subreddit for it, and in that community, a ton of people interested in it. You can bet there are threads for discussing it in other parts of Reddit too. Worst case, you can make one yourself.<p>This is something that everyone has in common. Everyone has a community they want to &quot;be apart of&quot; and Reddit lets you express yourself to those communities without having an identity tied to that community. There are groups on Facebook, but it&#x27;s so tied to you that it&#x27;s hard to just be a part of a community. On Twitter, people tend to congregate around others in their interest domain, but by default, all posts go everywhere. Someone into a show on Twitter is going to dilute their feed and have a similarly diluted feed if they discuss it. In contrast, a subreddit is a concentrated mass of people around a topic.<p>I don&#x27;t really get much value outside of this centralization. The default subreddits are too general for my taste, so I don&#x27;t subscribe to many. But for the 80-90 different topics and communities I like to see, it&#x27;s great.
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cm2012将近 7 年前
Keep in mind:<p>1) Most Facebook users use the app, not the website, which Alexa doesn&#x27;t track (Which is also why Facebook doesn&#x27;t fear commonly used ad blockers).<p>2) Alexa uses a number of metrics to rank sites, including pages visited. Reddit users load many more individual pages than FB users.<p>In reality, Reddit is nowhere near close to the traffic and engagement leviathan that is Facebook.
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exelius将近 7 年前
Reddit works because it’s anonymous, information-dense and relatively ad-free. Change any one of those three and the user base will abandon you.<p>It’s been Reddit’s dilemma since the beginning: you can’t monetize a toxic user base that has total freedom. Sure you can try to drive away the toxic users, but it turns out that those toxic users are also pretty influential in non-toxic aspects.<p>I’m still skeptical of Reddit’s ability to turn a profit. But as a community platform it’s the best out there IMO.
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jimmies将近 7 年前
I have recently created a software package and wanted a forum to have my users post &quot;fun&quot; stuff that is not strictly technical since it&#x27;s sort of a hobby. I have decided that it is way too tedious to host my own forums, so I chose a middle ground that is to create a subreddit. It is working out pretty well.<p>There are be several reasons that hosting a forum&#x2F;fanclub on Reddit is better than on Facebook. Facebook mandates real name use, one username for everything that not everyone is comfortable with, I&#x27;m sure everyone on HN is already aware of that. But I think there is another subtle reason.<p>In the past, I have relied on Facebook to host another hobbyist project, and it was super active. I thought what is more convenient than having one place to notify users about the ongoings and stuff and plus having a mobile app that kicks ass, right? It turned out, after a while, the group died. No one would interact with our news anymore, even when we don&#x27;t spam them with junk news. I think the subtle reasons is that Facebook is way too aggressive on interaction. Maybe something exciting is happening and many people flock to comment on it, and so Facebook spams everyone with notifications and emails about the current ongoing that many of the users don&#x27;t care about. If a user gets annoyed and decides to mute the group, then I will lose a good, caring person forever. Reddit has no such jealous nudging mechanism, the user has to explicitly check that subreddit to know. So the participation becomes much more passive and the user can choose to update about the ongoings at their own convenience.<p>It turns out being more gentle for hobbyist groups wins over being aggressive. Not that I only have those two choices, though...
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rc-1140将近 7 年前
Reddit has always been a strange place to me, even as it has grown to be a cornerstone of socialization on the internet. I didn&#x27;t grow up with it, I&#x27;m still not a huge fan of the layout even after the redesign, the way comments work still annoys me, and there are still plenty of stereotypical Reddit users that I do not want to associate or be associated with. However, I can no longer deny that it serves no purpose or that it is arbitrarily bad: it has a bevy of information I simply can&#x27;t get anywhere else, &quot;everyone&quot; uses it in some manner so it&#x27;s not an unknown in conversation, and it&#x27;s got plenty of niche communities that might appeal to my interests.<p>In the process, it&#x27;s eaten up all sorts of one-off forums and communities that don&#x27;t wave the Reddit flag because it&#x27;s just way easier to make a Reddit board for your interest&#x2F;community. Reddit also doesn&#x27;t have cute features like emoticons, their markdown isn&#x27;t as intuitive as BBCode tags to me, and the versatility of a given Reddit board is limited to what can be done with CSS and each board&#x27;s Wiki. Files have to be hosted elsewhere (game mods, game recordings via SourceTV and similar, etc.), though this isn&#x27;t anywhere near as big of a deal as I&#x27;m making it.<p>Am I joining the e-Dinosaur ranks?
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Matachines将近 7 年前
What surprises be about reddit is that they get advertisers and ads while having one of the largest porn communities.<p>No one talks about this, and people are quick to say &quot;Tumblr&#x2F;4chan is just porn!&quot;, but not only is there a myriad of porn subreddits, many of them have OC content (people posting themselves), who thanks to reddit&#x27;s new profile followers feature have a fanbase. One only needs to look at &#x2F;r&#x2F;sexsells (NSFW) to see this in action.<p>With the shutdown of Craigslist personals, people are (using and have been using) reddit for hookups as well. Crazy that they &quot;get away&quot; with the #1 killer of social media platform ad revenue.
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to_bpr将近 7 年前
As a long, long time user of Reddit, it has been quite saddening to see its descent into the shallow, ultra-toxic husk of a corporate entity that it is today.<p>I&#x27;m not surprised by its popularity; it&#x27;s a headline-surfers paradise, one in which you get feel good points for displays of virtue or shitposting easily digested content in an era of unparalleled narcissism and shortened attention spans.<p>All is not lost though; as the steaming pile of defecation of the internet it serves effectively in attracting and distracting basically those who would otherwise pollute the greater internet community with their presence.<p>So congrats, Reddit, I guess.
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minimaxir将近 7 年前
Looking at Reddit data on BigQuery, the number of sitewide submissions has been growing steadily, despite the continual drama: <a href="https:&#x2F;&#x2F;i.imgur.com&#x2F;V8AptYU.png" rel="nofollow">https:&#x2F;&#x2F;i.imgur.com&#x2F;V8AptYU.png</a><p>Query to reproduce:<p><pre><code> #standardSQL SELECT TIMESTAMP_TRUNC(TIMESTAMP_SECONDS(created_utc), MONTH) as mon, COUNT(*) as num_submissions FROM `fh-bigquery.reddit_posts.*` WHERE (_TABLE_SUFFIX BETWEEN &#x27;2016_01&#x27; AND &#x27;2018_02&#x27; OR _TABLE_SUFFIX = &#x27;full_corpus_201512&#x27;) GROUP BY mon ORDER BY mon</code></pre>
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nielsbot将近 7 年前
The also have the highest &quot;daily time on site&quot; of all the sites on the list by a good amount. (15m vs 10+m for runner-up Facebook)<p>That said, are these numbers reliable? And: Don&#x27;t a lot of people visit FB via an app? I assume that&#x27;s not counted here.
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tammer将近 7 年前
I&#x27;ve recently been thinking that Reddit holds a lot of potential that has yet to be tapped or expired. The recent pivots post CEO change (mobile app, redesign, crackdown on garbage) speak to a future where currently fractured private communities such as those on Discourse or Slack can find a more publicly accessible presence. Facebook Groups, while immensely popular, currently falls into the same opt-in, zero-discoverability category.<p>The timing couldn&#x27;t be better with the hollowing-out of Tumblr.
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danso将近 7 年前
So this doesn&#x27;t account for mobile native app usage, right? My impression is that mobile accounts for the <i>vast majority</i> of Facebook users. In the 2018 Q1 earnings report, FB saiid that 91% of its ad revenue came from mobile:<p><a href="https:&#x2F;&#x2F;investor.fb.com&#x2F;investor-news&#x2F;press-release-details&#x2F;2018&#x2F;Facebook-Reports-First-Quarter-2018-Results&#x2F;default.aspx" rel="nofollow">https:&#x2F;&#x2F;investor.fb.com&#x2F;investor-news&#x2F;press-release-details&#x2F;...</a>
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Alex3917将近 7 年前
Reddit’s year-over-year growth has been outrageous. A year ago I categorized each of the top 5,000 subredddits, and many of them have gained 10x the subscribers since then. For a website that’s been around for this long it’s absolutely unreal.
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IronWolve将近 7 年前
Newsgroups took a dive when people moved to web forums, scattered all around the web.<p>Now people are moving back to a centralized website, reddit, that&#x27;s interestingly almost like reading newsgroup threads.<p>Always thought the biggest problem with forums, not feeding RSS feeds back into newsgroups to keep it alive. But then, you couldn&#x27;t reply, and was only for archival purposes.<p>At least with Reddit, I can use ifttt to push content into reddit, and make the discussion happen on reddit, in dedicated subs.
ChrisArchitect将近 7 年前
tell me again how Alexa even gets this data these days? I mean ages ago it was thru sketchy browser addon toolbars etc, but seriously how many are installed now? Never really trusted their numbers
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FrozenVoid将近 7 年前
Most of reddit content is facebook-tier entertaiment, I have to create a filter script to block thousands of irrelevant subreddits to increase signal-to-noise ratio. (filter script in question: <a href="http:&#x2F;&#x2F;void.wikidot.com&#x2F;code:reddit-contentfilter-user-js" rel="nofollow">http:&#x2F;&#x2F;void.wikidot.com&#x2F;code:reddit-contentfilter-user-js</a> )
_seemethere将近 7 年前
Why doesn&#x27;t reddit try to roll out an enterprise product?<p>I&#x27;m sure a lot of companies would be willing to pay to have an interface like reddit internally. Most current solutions for this problem aren&#x27;t very good and I feel like reddit could be a good alternative. (not the redesign though, loading times on that would make it basically unusable)
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gsich将近 7 年前
Reddit on mobile browser is the worst experience one can have. A very big chunk of the screen is hidden with &quot;get the app&quot;. You click on the mini text and the you need to scroll down to dismiss the bar.<p>It has become similar with their new design, even on desktop platforms. &quot;click here for old reddit or dismiss&quot; and sometimes the old.reddit.com link has no underline with it, suggesting that a click there won&#x27;t work.
Jur将近 7 年前
I don&#x27;t know how it is for other countries outside the US, but in the Netherlands it doesn&#x27;t add up at all. E.g. Russian social media site VK.com ranks #4 and another 5 Russian sites (in Cyrillic, which most Dutch people can&#x27;t even read) decorate the top 20:<p><a href="https:&#x2F;&#x2F;www.alexa.com&#x2F;topsites&#x2F;countries&#x2F;NL" rel="nofollow">https:&#x2F;&#x2F;www.alexa.com&#x2F;topsites&#x2F;countries&#x2F;NL</a>
nategri将近 7 年前
I admit after reading this headline I was scratching my head as to what #2 could be. And then I looked and it was super obvious haha.
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glorkk将近 7 年前
I’m really surprised Yahoo is #7, I thought Yahoo was all but dead.
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bad_user将近 7 年前
What’s interesting to me is that YouTube is more popular than Facebook.<p>I realize that Facebook gets used a lot on mobile phones and that overall it’s probably more popular. But it’s still incredible that YouTube.com is more popular than Facebook.com.<p>That’s just one of Google’s properties. Google is basically dominating the web.
echelon将近 7 年前
Anyone interested in building an open source, add-free, Creative Commons-licensed (perhaps not the posts as these belong to users, but the posts in aggregate) copy of Reddit?<p>My ideal &quot;Reddit&quot; more closely follows the freedoms of Wikipedia &#x2F; FOSS. Reddit currently allows 3rd party clients to have access, but I envision more - an analytics API, ML tools to train your own consumption &#x2F; discovery agent about what you like, filter out noise (including comments!), etc.<p>Reddit functioned with a skeleton crew for awhile. A small team could subsist on donations and build something for the public good.<p>Something community owned and operated could be of tremendous value, and we wouldn&#x27;t worry so much over its uncertain future.<p>Federation could even be built in...
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toephu2将近 7 年前
Anyone know what reddit&#x27;s DAU is?<p>They used to publish this publicly (<a href="https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;AskReddit&#x2F;about&#x2F;traffic" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;AskReddit&#x2F;about&#x2F;traffic</a>) but since trying to become a real business and monetize they have since taken that down.<p>edit: I see from <a href="https:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20170507102752&#x2F;https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;AskReddit&#x2F;about&#x2F;traffic" rel="nofollow">https:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20170507102752&#x2F;https:&#x2F;&#x2F;www.reddi...</a> on 2017&#x2F;5&#x2F;1 they hit 1M DAU.
John_KZ将近 7 年前
Eh. Reddit&#x27;s userbase is increasingly younger (have you seen the home page while logged out lately?) and they can&#x27;t really monetize them. Sure, they have contracts with pizza and soda companies in the US, but that&#x27;s it.<p>Recently they&#x27;ve been trying to &quot;Facebook-ize&quot; their UX, they gather a lot more data, implement affiliate links and a <i>lot</i> more logging, but it&#x27;s still not going far because the last of their adult users are leaving the site. At least this was my experience with Reddit in the past 2 years or so.<p>I only go back to look for very specific things and leave afterwards.
TekMol将近 7 年前
I wonder how much traction a lightweight Reddit with a nice clean html interface would get.<p>Something like HN but with unlimited categories, not just all&#x2F;show&#x2F;ask.<p>I would <i>love</i> such a thing. For me, Reddit already was on the edge of being too bloated before the redesign. Now I barely use it anymore. Before the redesign, I was on HN like 10 times a day and on Reddit 5 times a day or so. Now I use Reddit maybe once a day. And I always have this &#x27;Uh oh this is going to be annoying. Do I really want to check it?&#x27; feeling.
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methodover将近 7 年前
Reddit frightens me way more than Facebook ever did. Reddit gives the impression of what ideas are popular with its rating and comment system. But those systems are remarkably easy to manipulate.<p>Imagine a Russian troll farm operation making a certain favored candidate look far more popular than he is, for example. Or a corporation rallying fake support around a piece of legislation.<p>Sock puppetry on an industrial scale could pose a serious threat to our democracy. Reddit needs to figure out how they could mitigate that threat.
erd0s将近 7 年前
More surprising is that yahoo is #7! I might be out of touch but I can’t think of a single person that uses yahoo, maybe it might be the default homepage on my grandmas computer...
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O1111OOO将近 7 年前
The sourced link states that Facebook as 7,127,042 sites that link to it. Seems excessive. I often find sites linking to Amazon (824,044), Youtube (2,722,482), Wikipedia (1,928,776), Imgur (172,079) but rarely to Facebook.<p>Maybe this has to do with Facebook&#x27;s plugin&#x2F;commenting system that tracks across the web(?). Possibly social networks cross-supporting eachother, that is... twitter (5,421,978) linking to Facebook and <i>vice versa</i>.
paulsutter将近 7 年前
Alexa ratings are based on people who run the Alexa toolbar. Which is dominated by webmaster types who care about Alexa.<p>Who are more likely to be redditors than the average user.
BadassFractal将近 7 年前
Reddit is super valuable from the perspective of being able to poll a &quot;hive mind&quot; specialized in a certain thing about best practices and ideas. e.g. I want to learn more about making EDM, more about photography, more about shibari etc. Usually the advice is pretty decent between beginner and intermediate level, for the high end super-custom guidance usually it falls flat.
z3t4将近 7 年前
Reading Reddit is like reading an article in a newspaper on a subject you are well versed in ... Then you read about something you know nothing about - while having the ability to upvote&#x2F;downvote, and happily vote, even if you are not really qualified, and have now forgotten that the facts are probably backwards or wrong.
tromp将近 7 年前
The Alexa statistics look suspect in some countries. The top 10 most popular websites in the Netherlands [1] includes 3 Russian websites, with Vk.com at #4.<p>[1] <a href="https:&#x2F;&#x2F;www.alexa.com&#x2F;topsites&#x2F;countries&#x2F;NL" rel="nofollow">https:&#x2F;&#x2F;www.alexa.com&#x2F;topsites&#x2F;countries&#x2F;NL</a>
igammarays将近 7 年前
I gave up on Reddit a while ago because it is such a massive time-sink. Kills productivity like no other. Atleast Twitter is short and digestible. Reddit can eat entire days.<p>But now I want to come back and see if I can strike a balance. Can anyone recommend great focused subreddits to keep my frontpage junktainment-free?
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chiefalchemist将近 7 年前
No disrespect to Reddit, but that&#x27;s __a lot__ of visitors + page views for what a fair percentage of the population might not be aware of (in a FB, etc. sort of way).<p>Maybe I&#x27;m not questioning Reddit&#x27;s &quot;fame&quot; per se, but the validity of the algorithm that puts them at #3.<p>Perhaps it&#x27;s just me?
jxub将近 7 年前
An interesting part of it is the low number of references from outside sites. Reddit is amazing for concentric closed tribes with occasional ripple-like effects in the main page from some niche subreddits. Is this the real hivemind of a big chunk of mankind?
myth_buster将近 7 年前
Wow, the _Daily Time on Site_ is the best in top 50. I&#x27;ve always felt they sold early.
massysett将近 7 年前
Says more about the stagnation of the Web than the rise of Reddit or the fall of Facebook. Facebook has market-leading apps. People are getting their Facebook through apps, not Web. Meanwhile, until very recently Reddit&#x27;s app was a joke.
rblion将近 7 年前
I don&#x27;t use FB at all, IG once or twice a week, SC a few times a months when I eat out nice or do something super cool worth sharing.<p>I use reddit every day and sometimes night. Favorite website of all-time.
rurban将近 7 年前
It also has by far the most daily pageviews per visitor, about 3x more then the top others (9.7 vs 2-3). Only xvideos.com the 2nd most popular adult site tops that, but close (10.56).
HeavyStorm将近 7 年前
Side effect of people migrating to Facebook Mobile while reddit is still more popular on desktops?<p>On Google&#x27;s Play Store, Facebook is said to have 76 million users. Reddit has only 630k users.
sg7将近 7 年前
Isn’t Alexa traffic counted by its toolbar?<p>So this is not really accurate data all. It only comes from people who have the toolbar installed. Which aren’t many.<p>Facebook is still way more popular probably.
rakamotog将近 7 年前
Is it interesting that people spend the most time on Reddit than on every other website in the list? Even more than xVideos (which is #2)
mastazi将近 7 年前
And according to the same link Reddit is first in terms of daily time on site, which apparently is extremely valuable in the ads world.
slics将近 7 年前
Facebook no longer has the same purpose as it started. Reddit on the other hand it’s still true to its purpose. Free, open, and fun.
beauzero将近 7 年前
Unfortunately they may think that it was because of the redesign.<p>joking, joking, well kind of. yeah, no, the redesign is awful...still.
Iggyjay将近 7 年前
This is less about reddits sudden greatness and more about the canis familiaris that faceache have been fornicating
_raoulcousins将近 7 年前
I&#x27;ve never heard of diply or providr. Everything else on the top 50 I&#x27;m at least aware of.
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dynofuz将近 7 年前
What does it mean by popularity? Number of visitors? Number of visitors x time spent on site?
codeismylife将近 7 年前
It&#x27;s strange to see GitHub so high up there. I wouldn&#x27;t have thought it plausible.
askafriend将近 7 年前
I didn&#x27;t realize Quora was so incredibly dependent on search...even more so than Yelp.
DonHopkins将近 7 年前
What surprises me is now far down PornHub is on the list. Reddit way sticker than PornHub!
chaolam将近 7 年前
How much of this is due to FB&#x27;s migration to apps vs visits on the browser?
tomc1985将近 7 年前
That&#x27;s crazy how Yahoo is at #7 and is widely considered a failure
iblaine将近 7 年前
But which site gets more traffic from Russian bots, facebook or reddit?
ThinkBeat将近 7 年前
Why is Yahoo so far up the list? Do they have anything good anymore?
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u801e将近 7 年前
&gt; Reddit works because it’s anonymous, information-dense and relatively ad-free. Change any one of those three and the user base will abandon you.<p>Usenet meets all three criteria, but it definitely is not used nearly as much as it was in the past.
moultano将近 7 年前
Facebook&#x27;s app is popular. Reddit&#x27;s app isn&#x27;t.
jhund将近 7 年前
I love the fact that I can consume reddit via RSS feed.
swami26将近 7 年前
This data does not take into account mobile app usage.
bane将近 7 年前
And yet, what&#x27;s the relative valuations?
trisimix将近 7 年前
Just as reddit is losing its charm to me...
johan_larson将近 7 年前
How the heck is Yahoo still in the top 10?
mastrsushi将近 7 年前
The initial idea of Facebook is great. I can&#x27;t exactly knock it when this site is heavily influenced. But the problem with having specific boards that satisfy every little interest is that an echo chamber effect often occurs. My karma on that site is so low, not because of trolling, but speaking my own opposing views. I&#x27;ll never be able to post on a FreeBSD subreddit, claiming a specific case where I find Linux better suited. Or when I read the OpenBSD mailing list and post that Theo De Raadt needs to get a grip, when he rejects Rust because no core utilities have been implemented. Making points that radical are just asking for trouble.<p>It&#x27;s a great way to collaborate with people within the same niche, but it&#x27;s a clique. They only want to hear themselves talk. Believe it or not, despite 4chan&#x27;s well known toxicity, boards like &#x2F;g&#x2F;, &#x2F;adv&#x2F;, and &#x2F;mu&#x2F; are perfect examples of true anomity. Where specific interests are shared within threads of each board. They may come off harsh to the light hearted, but they&#x27;re not afraid of opinions.
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pwaai将近 7 年前
Well reddit is pretty much the only site that I compulsively check.<p>I no longer care about Facebook.<p>Actually I prefer anonymous reddit users more.
camelCaseOfBeer将近 7 年前
Funny how the figure is ultimately inversely proportional to quality of content. Sites begin wanting great content so they can end by attracting the users who make awful content.
microcolonel将近 7 年前
How do they sort this? It is astonishing to me that they measure ~75% more time spent daily on Reddit.
jackmodern将近 7 年前
Love reddit. Don&#x27;t understand why it took this long to pass FB.
beedogs将近 7 年前
Reddit&#x27;s also become the #1 white nationalist site on the Internet. And the admins don&#x27;t seem to care.<p>Shut it down.
synaesthesisx将近 7 年前
It blows my mind that Facebook is even top 5. Do people actually spend time on the site?
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hit8run将近 7 年前
Thx to Aaron.
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hoffbrau99将近 7 年前
Why did it take so long?
zer0faith将近 7 年前
Now the NSA will collect data from Reddit.
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intrasight将近 7 年前
I avoided Reddit for many years - for no good reason mind you, I just didn&#x27;t &quot;get&quot; it. Now I do and I am a big fan.
cuddlypsycho将近 7 年前
Reddit has the illusion of anonymity which gives its users a false sense of privacy so they can act the way they truly are (parallels to Westworld if you watch the show).<p>It would be incredibly easy for Reddit to de-anonymize its user base, the same way Facebook was trying to do with medical metadata, and sell that info (at least for the US users, given GDPR in EU now)
midoreigh将近 7 年前
Reddit is going down.
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cwperkins将近 7 年前
Reddit is quickly becoming a tool for the majority on the site to suppress minority on the site&#x27;s opinions. Until a viable solution is created to promote diversity of thought it will always suffer from this problem. Reddit is just as bad of an echo chamber as facebook. Please everyone who read stuff posted on reddit, engage in critical thinking after each article you read.
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