For a tech product, look no further than where you are right now. HN has been one of the best sources of users for EnvKey[1], a developer-focused configuration and secrets manager. While HN has a reputation for toughness, it's also full of early adopters who will give you great feedback and be understanding as you figure things out.<p>And don't be afraid to play small ball. Of course it's amazing to get on the front page of HN, PH, big subreddits, etc., but it's also hit-or-miss and subject to the whims of the hivemind. Posting comments in relevant threads is slower, but it can drive a surprising amount of traffic over time, and the conversion rates will often be <i>much</i> higher than a 'featured' placement.<p>Of course, you need to take care that you're adding something to the discussion and not just advertising. Basically, your comment should be able to stand on its own as something valuable <i>without</i> any mention of your product, but make people curious about what you're doing, so that by the time they get to your link, they actually want to click it and learn more.<p>Another tip: if you have a product that has sdks for various languages, integrations with other platforms, etc., treat each one as a mini-launch to that community. It's often <i>much</i> easier to get attention with "here's a cool new thing for Elixir" vs. "here's something for everyone".<p>1 - <a href="https://www.envkey.com" rel="nofollow">https://www.envkey.com</a>