In a few words : we add behavioral targeting to your amazon affiliates links and make them smarter. We are running the platform since months on test sites and we are seeing very good CTR increases. We will monetize the product this way : Free 30 days trial, then charge for a small monthly subscription fee. Thus the sales you make when people click your links and buy the products, will still be paid to you by Amazon itself. An MVP will follow in a couple of days. Feedbacks?
It seems like a bit of hyperbole to pitch it as "a new way to monetize websites" if in actuality it's a way to increase CTRs on websites already monetized via Amazon referrals.