Why every startup should adopt Amazon's 14 Leadership Principles, with examples

Good God no! In theory each isn't so bad, but cult-like memorization/regurgitation and the use of each as an internal political weapon is the Amazon way. (Seattle-ite with a number of Amazon and (of course) ex-Amazon acquaintances.)

The fact that there are 14 is already a dilemma... its like pick and choose your weapon.