I have to wonder why they are doing this. Money might not be the only reason. If you think about it, Fox will probably pony up the money to 'test' new technology on Star Wars. So, I wonder if this is a golden opportunity to build a technology that could better up convert/ sample any 2d film to 3d.<p>With that in mind, I wonder what the tech is like, what does it do?<p>Will it detect object edges and try to give them a z position on the fly? With a single camera? ( that's pretty sweet tech, AR could use that. )<p>I know there was some work on using the vibration in an orthoscopic camera to extract out the necessary angles to generate a 3d image.<p>With movies, they seem to develop tech that will get them close, and then pay someone to tweek it. ( how close will it get them? )<p>The concern I have with this approach is how they are going to get the details of items to pop in 3d. One of the things that Avatar did so well was how every item, even the jewelery seemed to have depth to it. ( after seeing it in imax 3 times you have to wonder )