I have a straightforward niche e-commerce site selling multiple products.<p>As the number of visitors I get from search engines has increased, so has my bounce rate. I've worked for myself and others on various content-oriented sites, so I expected this, the more visitors I have the less qualified they are likely to be.<p>What I didn't expect is how high the bounce rate has climbed, it's currently in the 75 to 80% range, dipping down to 65% to 75% on a good day or good page.<p>I'm able to influence that slightly with various A/B tests and I'm pursuing that line of analysis, but this bounce rate is much higher than the bounce rate at the other sites I've worked with, both small and large. But I've never really operated a strict e-commerce site before.<p>What kind of bounce rate should I be expecting from organic search results? What's high? What's low?
Well that really depends on your product and other factors...<p>are you running lots of advertising like banners that people might see and then later search on to find out more? i've seen that push bounce rates up to 90% in the past.
There's no such thing as a high or low bounce rate, the only thing that matters is how many conversions you're getting. someone getting a 90% bounce rate but converting at 5% is doing better than someone with a 40% bounce rate with 2% conversions.<p>A low bounce rate does not necessarily mean more sales.