1) If you have smartphone than your MP3 player is probably sitting in a drawer.<p>2) Most bluetooth headsets already do AVRCP so this adds what?<p>3) Bluetooth is great until things loose sync. Then you have to pair them again. I've already got one bluetooth remote that looses connection daily. I've gone back to a $20 IR remote that works 100% of the time, everyday.<p>4) 2 words for you: Microsoft Sideshow.<p>5) I've found the built-in controllers from BMW, MB, Audi, and Ford Sync to be much better than some sticky-taped aftermarket device.<p>6) This is Sony, they epitomize NIH more than any other company. I still don't understand how they are allowed to keep a bluetooth SIG label on the PS3. You can't use the DS3 controller or BD remote on any other BT device. They barely support BT keyboards and headsets. Based on history I'm sure it will be proprietary.<p>This is cool, as in it better costs less than $30 or have a really needed function. Just showing the time and playlist isn't going to cut it.