Partly true, partly false.<p>One of the first things I do when checking out a company is trying to find out about their staff, etc. While the mission of the company isn't important to the customer, it is to some extent important to a potential employee (if it jives with what they believe). I say have a "careers" or "about" (the company) section. I'll be looking for it in your site.<p>However, I totally know where the author is coming from. I've seen posts in linkedin, etc. from old bosses and I think, yeah that's nice that you told everyone what you think, but shouldn't you be running a company right now? I see the value add in communicating and using social media, but at some point, say more with less.