I'm not sure why I expected a thoughtful piece with actual substance — the nexus between Twitter's original design, post-launch strategy shifts, and its current state — from a mass-market publication in 2018, but I did, and that was a mistake.<p>Now I'm convinced <i>that</i> was designed. Someone crafted a wily scheme that ultimately had me reading a few paragraphs looking for actual insight. Who's the mastermind behind this?