Rescue and relief efforts are largely powered by volunteers with various government agencies. Social media is helping in a big way, however the ephemeral nature of posts make the deluge of information unmanageable for volunteers. Kerala is the most literate and have most of its working population outside. With a population of 300 million and tech savvy relatives and friends outside the state retweeting and sharing sos calls and relief resources, volunteers are inundated with duplicate and sometimes heavily outdated information. Scanning the feeds with content mostly as images and in Malayalam language with contain images and content, data collection is a huge challenge. Another challenge was identifying the location of victims. After the road signs and two storied houses were almost under water even sharing google map coordinates proved to be difficult to be useful. India does not have a standardized address system. Landmarks were under water too. So were mobile towers.