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Show HN: Village – Everything to know about Toronto, in your inbox

1 点作者 steve-benjamins超过 6 年前

1 comment

steve-benjamins超过 6 年前
Hi HN, I&#x27;m posting this specifically for feedback.<p>You can see a sample of the newsletters here: <a href="https:&#x2F;&#x2F;mailchi.mp&#x2F;224bac98aac1&#x2F;saturday-edition-june-15-2604689" rel="nofollow">https:&#x2F;&#x2F;mailchi.mp&#x2F;224bac98aac1&#x2F;saturday-edition-june-15-260...</a><p>I was inspired by Jessica Lessin (The Information) who&#x27;s been adamant that the secret to building paywalls is building a great <i>product</i>. Village is my attempt at creating a great local news product.<p>In the last 2 months I&#x27;ve been able to sign up a little over 100 subscribers— but they were all previously subscribed to a free version of the newsletter I ran from 2016-2017 (it had over 4,000 subscribers). I&#x27;ve already emailed the free version list 3 or 4 times so I&#x27;m reticent to keep selling to it.<p>Newsletters take me about 13 hours each week (10 hours curating &#x2F; writing and 3 hours taking photographs around the city).<p>My biggest challenge is marketing. I&#x27;ve priced it at $3 &#x2F; month because that&#x27;s what a price-point people have told me they are comfortable with (which I know, conventional wisdom is INCREASE your price). $3 &#x2F; month makes it hard to get a positive ROI on things like Facebook Ads (though even at $3 &#x2F; month I&#x27;m not having much success converting cold leads to warm leads).<p>Would love to know your feedback.