Another fascinating story about Feuerstein from his Wikipedia page:<p><i>When the Malden Mills factory burnt down on December 11, 1995, Feuerstein decided not only to use his insurance money to rebuild it, but to also pay the salaries of all the now-unemployed workers while it was being rebuilt. Feuerstein spent millions keeping all 3,000 employees on the payroll with full benefits for 6 months. By going against common CEO business practices, especially at a time when most companies were downsizing and moving overseas, he achieved a small degree of fame....it appears that applied ethics in business has positive consequences as Malden Mills continues to garner lucrative Department of Defense (DOD) contracts for 'smart' products that interweave fiber optic cabling, electronic biosensors, and USB ports into polar fleece fabric.</i><p><a href="http://en.wikipedia.org/wiki/Aaron_Feuerstein" rel="nofollow">http://en.wikipedia.org/wiki/Aaron_Feuerstein</a>