<i>At this point, though, such a public-relations strategy feels dated. On balance, the celebrity of even the most caricatured CEO (Zuckerberg) appears to be a net positive for his company.</i><p>I disagree totally with that point. The "superstar CEO" Zuckerberg is now ridiculed, hated, and negatively "meme-ed". He is now the face of censorship (for some) and a laissezfaire strategy threatening democracies (for others).<p>Even the previous paragraph stated: "<i>Bill Gates had become a media caricature during Microsoft Corp.’s three-year antitrust lawsuit</i>".<p>Page staying in the dark only generated this one article, not a real national scandal. 99% of people don't know him and won't know him after that no-show. Google's reputation is untouched.<p>Only loss is for the Senators not getting the spotlight.