Google launches In-Page Analytics

Original link: <a href="http://analytics.blogspot.com/2010/10/introducing-in-page-analytics-visual.html" rel="nofollow">http://analytics.blogspot.com/2010/10/introducing-in-page-an...</a>

Hasn't this already been available for a while as the "Site Overlay" option? Sure, it's slightly reskinned and relaunched, but I'm unsure what this is offering that hasn't already been around for years.

Wow, this is amazing, and to quote google, it's just the start. you can track the best converting keywords and user behavior on those pages, combined with the A/B testing tool, this is priceless...of course, a lot of work to do upfront but worth it, I can't wait to see what comes next from google in the metric sector. I love this.

Just gave it a try on a site where I sell stuff. One particular item which I sold earlier this week, no clicks were recorded for the Add To Cart button. That may be some odd interaction with how things are added to the cart, but it was something I was hoping to see (like I'd like to know how often each offering is added to a cart, but the sale was never consummated. I like it, but was hoping for more.

Its useless. What I want that feature, which someone correctly points out is quite similar to the site overlay, is to tell me the percentage of clicks on each ad, rather than pure links the webmaster has set up only.

Can this be used also for parts of a site that are accessible to registered users only? I'm seeing it work on our homepage, but I can't access the rest of the site.