I've been a long time Google Search user that used to complain about DuckDuckGo's results. That changed and I'm now a full time DuckDuckGo user, on desktop and mobile.<p>For one I became aware of privacy implications, so went to my Google account and deleted all apps history I had. To their credit they let you delete your data (although under GDPR companies now no longer have a choice). I did this because looking back I was amazed at how many things they could infer from my searches over the last decade at least (my Google account is from 2004).<p>Without that history Google's results became visibly worse than before, worse than DuckDuckGo!<p>Also once you become privacy aware you end up being concerned with the actual searches. For example I'm now following a ketogenic diet for weight loss and I also have hypothyroidism issues, so lately I ended up doing a lot of searches on weight loss, diabetes, ketosis, hyperinsulinemia, heart disease, interpretation of cholesterol results, high uric acid and gout, etc... some of these issues have been for my own education, but I cannot in good conscience let Google know of my potential health issues. I was careless enough to join a local T2 diabetes group on Facebook and now I'm getting ads for diabetics.<p>Whenever I searched for a subject on DuckDuckGo, I never noticed subsequent "relevant" ads following me around the web ... although you can get them via Google/Facebook enabled tracking planted on the landing pages themselves, but I'm armored with an ad-blocker, Privacy Badger, plus Firefox's FB Multi-account Containers.<p>I cannot investigate DuckDuckGo's implementation of course. This is not open source. So there's always the risk of betrayal. But the difference is I already know what Google is doing and I want none of it.<p>And as far as quality is concerned, I got used to it, plus I now have better peace of mind, coupled with the blocking of trackers and with a good VPN of course. Once the privacy mindset infects you, it's really hard to go back unfortunately :-)<p>BTW, I don't know if DuckDuckGo is the best choice. For European users, it's still hosted in the US which might be a concern. Here are 2 other alternatives:<p>1. <a href="https://about.qwant.com/" rel="nofollow">https://about.qwant.com/</a><p>2. <a href="https://www.startpage.com/" rel="nofollow">https://www.startpage.com/</a>