You may benefit from reading <a href="https://medium.com/mule-design/on-surveys-5a73dda5e9a0" rel="nofollow">https://medium.com/mule-design/on-surveys-5a73dda5e9a0</a> (she also wrote a book: <a href="https://abookapart.com/products/just-enough-research" rel="nofollow">https://abookapart.com/products/just-enough-research</a>)