General Motors generates new radio advertising insights

&gt; “And you can start testing [that] by sending them different kinds of advertising to see some kind of behaviour in the [listening] patterns.”<p>There will be a day where you can get a &quot;discounted&quot; automobile that forces you to listen to an advert before you can start the car, and where removing that advert violates the DMCA.<p>A few years after that, the feature will be present on all cars, and there won&#x27;t be a discount at all.

I&#x27;m sure they learned more than what they got into in the article. Or I&#x27;d hope so since those are some pretty weak &quot;learnings&quot;. Of far more interest is examining the driver&#x27;s actions and behaviours to determine which family member is in the seat and pick up preferences based on that.<p>EDIT yes hey opted in to be tracked. Missed that on the first read. Really, surprised but quite pleased that they did. Good to see.

I am really worried that people are getting way too used to being watched all the time. Maybe privacy will be a quaint memory of days gone by soon.

The key phrase in the article is &quot;opt-in&quot;. If the drivers opt in to such a program, I think you could see some interesting insights w.r.t. advertising and demographics that&#x27;s been missing from radio (or not as accurate).

I&#x27;m wondering how tone deaf (!) they really are. A giant percent of users now streams from their personal device: podcast player, music player that&#x27;s aware of likes and playlists, navigator app, assistant, etc.<p>I think some people still use that old-fangled radio thing, but they&#x27;re shrinking into the noise.

Who is paying for the LTE connection to the car?

Is today Chicken Little Day or something? Why have so many privacy-related articles been posted today? Who makes money by making us feel paranoid?