In this post, Justin reveals that the founding myth of Basecamp has had an important part of it left out --- that Jeff Bezos personally bought a small equity stake which made both DHH and Jason Fried millionaires.<p>This is what gave them the ability to say no to VC offers and continue to bootstrap their business.<p>Since Basecamp is one of the most famous bootstrapping stories, hearing the "entire story" is important.<p>Justin then did an excellent follow up discussion where he went into greater depth about these "omissions" in other bootstrapping stories on the TropicalMBA podcast:<p><a href="http://www.tropicalmba.com/costofbootstrapping/" rel="nofollow">http://www.tropicalmba.com/costofbootstrapping/</a>