"He acknowledges there might be stigma attached to the word 'prepper' but stresses it is just about being prepared – whether that is for the armageddon or just for a flat tyre is up to the individual."<p>In the US, at least, I recall the term 'prepper' coming along relatively recently, as a softer, more friendly-sounding replacement for the previous term, "survivalist," which had acquired a connotation of "irrational, paranoid gun hoarder type."<p>Is this a case of the "euphamism treadmill" in action?