This is a problem common to ANY "personal interested data", it's the very same for videos, mails, messages, discussions, ...<p>The trend is lock even better people pushing them to offload their personal stuff and this trend unfortunately keep evolving really fast.<p>One of the last alarming thing I discover is from my bank (Europian, big well-known, not involved in any recent big scandal etc): they offer a digital sign service so I can do more operation via internet banking... Only the bank hold the key. They simply say you go to your personal page, type your OTP and a key pin we give to you in print and that's signed. WTF?! Unfortunately I think many IT-ignorant people will find this service nice...