Can I actually "flag" this story? I am not even sure if this could be classified as Fake news, but they are wrong and not true on so many front, and you don't even need to be an industry expert or insider to argue against it. I fully support the right to repair, but that doesn't mean you could try to spin a false story.<p><i>"The announcement “makes Apple sound noble and sustainable when any manufacturer that needs to buy aluminium is also buying 75 percent recycled content without making any special effort,” Gordon-Byrne says.<p>and it’s hard to see how Apple’s announcement amounts to a significant environmental victory if it’s not creating incentives to dramatically increase the amount of recycled aluminium on the market." </i><p>If it was <i>that</i> easy every other manufacturer could have done it ages ago. It is only remaining 25% right? Others now has an incentive to copy it, 100% recycle Aluminium. And what Apple announced is actually an Aluminium Alloy, my wild guess is that 100% recycled aluminium couldn't be as good as with the mix pure aluminium, hence Apple needs to create / search an alloy for it.<p><i>"But with 1.3 billion active devices worldwide (and countless more in landfills), Apple is still responsible for a huge amount the world’s dangerous electronic junk."</i><p>Out of the 1.3B iPhone Sold since launch, more than 65% / ~850M are still in active use. 400M iPad sold since launch, conservative estimate of ~250M in use ( I could bet my money it is closer to 300M if not more ), and 100M Mac User out of ~170M Mac sold last 10 years.<p>Total e-waste of 450M iPhone, 150M iPad, and 70M Mac. That is roughly 530M Pound of e-waste over the course of 10 years.<p>And Apple manage to recycle 90 Million pounds of their own product in 2015 alone on their first year give back programme. 2016 and 2017 they have managed improved their recycling speed and efficiency with faster Robots, without mentioning total recycled numbers. Even if they did not increase their total recycled product, over 4 years time that could be 360M total recycled e-waste.<p><i></i> 360M out of 530M Pound ! <i></i><p>Both estimate are in lowest / worst case scenario.<p>And in case the author doesn't know, there are current roughly 3.2B of non Apple Smartphone in use. Out of a total of ~7.2B produced over the last 10 years, mind giving me some thoughts where are these 4B Smartphones?<p>Note: Most of the numbers are on top of my head, but they should be fairly accurate and not off by +/- 10% up to end of 2017. Feel free to correct if I am wrong.