Lessons Learned from 2 Years Marketing AI Bots

i guess the lessons i learned from writing marketing content for an &quot;AI&quot; &quot;bot&quot; company (read: shitty chatbot which nobody would willingly use, yet VCs threw money at) would be different. pardon the cynicism here.<p>1. people don&#x27;t need education about AI. it bores them. they know what the potential for AI is. what they do not know is the potential for your company&#x27;s product. they need education about what your product is -- and your product is not &quot;AI&quot;. when you brand it as &quot;AI&quot; you immediately start to fight a losing battle against the hype cycle of AI and also your own marketing, which will always oversell the product.<p>2. specific use cases are all that some of these &quot;AI&quot; products are good for. they&#x27;re so weak in comparison to what their marketing is claiming that they eventually have to rebrand as a tool for the few things they do correctly because it&#x27;s cheaper than broadening their strengths.<p>3. free trials work excellent for AI, but they work terribly for &quot;AI&quot; companies, as the author notes. it takes five minutes of demoing to set up a test case and find out that the &quot;AI&quot; product doesn&#x27;t work. chatbot companies know this, and hate this. users can immediately tell that the marketing is disgustingly oversold and that they will need to invest a lot of time in getting the product to do what was advertised.<p>note: i&#x27;m not accusing the OP&#x2F;their company of anything, but we seem to have taken different lessons from similar experiences.

Without having any experience in marketing, let alone AI or AI marketing, as a <i>maybe</i> potential client I find the &quot;what buyers get wrong&quot; and the &quot;buyers asked dumb questions&quot; to be a very adversarial approach to selling a product.<p>Maybe Talla needs some more lessons on the matter that they haven&#x27;t yet learned (not specific to AI).<p>As I see it, the buyer has a given set of problems and wishes to pay money to solve them, it is up to the seller to show (patiently and respectfully) how the product can solve <i>those</i> problems, if the buyer was already an expert in AI, knew already how AI works and its limitations, probably he&#x2F;she wouldn&#x27;t need the product at all and would have already solved the given set of problems.

&quot;AI doesn&#x27;t work very well on unstructured text, for example, but buyers expect it to. They anticipate magic at times when they shouldn&#x27;t. Push back on this.&quot;<p>What&#x27;s the difference between AI bots and ML?