From an operations perspective, this is for Business Intelligence and creating a funnel for acquisitions.<p>Venture is one of the best ways to spot trends in your own market(s), and lead run any future competition with an acquisition, new product or product changes.<p>This is one of the major things that distinguishes major 21st century companies today from major companies in the past. If you know all of the up and coming competitors, or an entire new market that could threaten you, you can't be disrupted.