Motion smoothing TVs have to please two very different viewers. Motion smoothing is great for for sports. Football and basketball, auto racing are good examples. When a pass is thrown downfield and the camera whip pans to follow it, motion smoothing helps the picture stay coherent and prevents ugly artifacts and fans presumably enjoy the game they are watching more.<p>For movie fans it's a different story. People want a certain filmic softness to motion pictures. Motion smoothing makes a lot of content look like it was shot with very deep focus. The soap opera effect. Early video cameras were not super versatile in terms of depth of field.<p>I guess my question for the engineers here is this. It there a way to encode a content type code within the signal or the sideband (if that's the right term) that sets could use to automatically optimize their settings. It's not like sports fans ever say, "hey I love those artifacts", or movie buffs "hey, I want it to look like Search for Tomorrow".