This is fairly obvious but easy to overlook advice from Fred.<p>The concept of flow is often mentioned here on HN and letting competitors destroy flow is an easy trap to fall into. As others have mentioned, the question remains how much time one should allocate toward observing and reacting to competitors. While it is undoubtedly above 0, one has to take into account the opportunity cost involved as well as the energy wasted on switching gears, which can be quite significant and is often overlooked.