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Why Design Thinking Works

218 点作者 helloworld超过 6 年前

12 条评论

fermienrico超过 6 年前
I do not understand what Design Thinking is. Can someone explain in <i>plain</i> English without the business verbiage?<p>Every time I come across Design Thinking, it just smells like bullshit - get a bunch of people together, give them post it notes and open walls. IBM’s DT website does not help nor do videos on YT.<p>What is Design Thinking?
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lordnacho超过 6 年前
My wife went on a workshop at a Big 4 about Design Thinking.<p>Everyone sat through it and then one of the ladies turned about and blurted out &quot;it&#x27;s just thinking! Why is it called Design Thinking?&quot;
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munchbunny超过 6 年前
For the people who are reading this and going &quot;well, duh?&quot; I think that&#x27;s actually a very instructive reaction.<p>The analysis&#x2F;brainstorming&#x2F;prototyping&#x2F;testing cycle (usually what &quot;design thinking&quot; refers to) is burned into many of us just because that&#x27;s how we&#x27;ve been doing&#x2F;aspiring to do things for years.<p>However, you have to remember that&#x27;s not how a lot of people were doing things, and many of those people (I won&#x27;t claim all of them, no process is universal) could probably benefit from judiciously adopting the practices.
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kriro超过 6 年前
I think that all these &quot;happy meeting room&quot; type of methods seem very biased towards extroverted people which feels like a bad idea and a major missed opportunity. Of course I don&#x27;t find it shocking to read this article in HBR since business schools (and Harvard in particular) have very extroverted-centric cultures.
paganel超过 6 年前
I think that using ethnography just to sell more stuff (because that&#x27;s what &quot;know your customers better&quot; actually means) should be the subject of an ethnographic study about our present-day society in a couple of decades, when (hopefully) we won&#x27;t be so fixated anymore on selling stuff that presumably most of the people don&#x27;t need.
stergios超过 6 年前
&quot;Design Thinking&quot; is a semi-recent moniker for design methodology centered around product design. Its real value is for younger and inexperienced designers. It is easily accessible even by high-school students. [1]<p>If you are a product designer who has 10 to 15 years experience bringing products to market, then IMHO there&#x27;s not much in design thinking that you have not already seen. But if you are an undergrad or MS student with little work experience then it is a very useful structured thought process centered around product design.<p>If you are a mechanical design engineer in the sense of Shigley design thinking does not have a lot to offer your work product.<p><pre><code> [1] http:&#x2F;&#x2F;www.thedfarm.org&#x2F;s2&#x2F;?page_id=1009</code></pre>
onoj超过 6 年前
Might work, otherwise just a word pitch on past &quot;business improvement&quot; protocols and snake oil
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ThomPete超过 6 年前
Design Thinking doesn&#x27;t &quot;work&quot; it works for those who sell it sure. But for everyone else its all based on whether the people who have the power in the organizations understands the value and is able to formulate that into useful tasks.<p>One of the biggest differences between a person like Jack Dorsey who really do understand the value of design and is able to formulate at the C Level and then someone like McKinzey who might just claim they are (or parts of them are) design led but don&#x27;t really mean it because they don&#x27;t really understand it is the ability to use sesign as a strategic parameter.<p>Design Thinking doesn&#x27;t solve the fundamental issue which is transcendence between analysis and outcome. Someone have to be able to take the insights and turn them into something of value. The analysis is not the value in itself.<p>Or put another way what Design Thinking doesn&#x27;t solve is transcendence between idea and execution.<p>So don&#x27;t buy the BS and I say that as someone who consult companies on how to use design and design thinking strategically.
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plainOldText超过 6 年前
An excellent article.<p>&gt; To be successful, an innovation process must deliver three things: superior solutions, lower risks and costs of change, and employee buy-in. Over the years businesspeople have developed useful tactics for achieving those outcomes. But when trying to apply them, organizations frequently encounter new obstacles and trade-offs. &lt;<p>It is of extreme importance to realize that any proposed solution will have its trade-offs and it will be highly depend upon context and actual implementation.<p>It’s worrisome to see how many people nowadays, who are in positions of power, jump on the bandwagon of conventional “wisdom”, failing to realize that down the road, adopting blindly current solutions might trickle down into unwanted consequences.<p>Perhaps social media and the indiscriminate sharing of information, without proper scrutinization and analysis is not helpful either.<p>Furthermore, people who are critical, are not always expressing their views publicly, out of fear of being labeled a certain way.
bobjordan超过 6 年前
I took an executive education course a few years ago through Darden which was led by the author of this article, Jeanne Liedtka. She co-wrote a step-by-step guide called &quot;The Designing for Growth Field Book&quot;. I&#x27;ve found it useful.
jaabe超过 6 年前
I work in the public sector of Scandinavia, and I&#x27;ve seen design thinking work. A muniplacity wanted to do something about the high degree of long-term-sickness, with a goal of getting people back to health sooner. They set down a task force filled with design thinkers by education, with that goal, but no specific anything else (pretty unheard of in the public sector where everything is typically measured and weighed and only approved after the analysis and planning is over). After around 6 months, the task force changed a few things.<p>One of them was the changing location of the waiting room. It had previously been in a pass-through corridor, making it very busy and noisy, something that wasn&#x27;t good for people with long-term-sickness such as stress. In fact it was terrible, and such an obvious small fix, but nobody had thought about it before they asked people what could be improved.<p>The biggest thing they did, was make a cardboard tool for your long-term-sickness plan and journal. In short terms, it&#x27;s a plan with all the meetings and appointments you&#x27;re required to go to filled in, with room for comments. Every time you go to an appointment, the case worker and you write down what you discuss and agree on during the meeting, and the case worker fills in the time and place for your next appointment before you leave.<p>This muniplicity is now significantly better at getting people with long-term-sickness back to health (and work) than every other muniplicity in the country. I can&#x27;t remember the exact numbers but it&#x27;s somewhere around 30% which is an insane amount of life quality increased (and money saved). I&#x27;ve seen it in action and I think Design Thinking can be absolutely brilliant. In most cases it&#x27;s not though. Successes like the one I just describe lead other people to want the same thing, in fact, there is a now national program to utilise Design Thinking in every muniplicity of Denmark. Which is all well and good, except change management isn&#x27;t easy.<p>Most muniplicities send one or two employees on a three day course to learn Design Thinking. It&#x27;s employees who work with lean and other process&#x2F;project management types, so they&#x27;re certainly suited, but you don&#x27;t really learn Design Thinking in three days. That the first problem, the far bigger problem is that nothing changes in the project models we utilise or the way management orders projects. I mean, sure, you can commit your citizens and do a few prototypes and that&#x27;ll probably improve every project, but you&#x27;re not really doing Design Thinking if you are still doing the full analysis, the full planning and the full requirement specification for what results you want from a project before you start doing your Design Thinking. This lack of commitment, ownership and focused change management is why Design Thinking is failing in most muniplacities. It&#x27;s not just Design Thinking, it&#x27;s also Enterprise Architecture, Digitisation, Benefit Realisation and a wide range of other brilliant tools that fail.
revskill超过 6 年前
I prefer examples of Why &quot;XXX Thinking do not work&quot;. Why ? Because learning from failures will shape correct lessons. That&#x27;s how AI works, too.
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