Ironically, the company mentioned in the article for spreading disinformation has the following mission statement: “New Knowledge protects your brand from social media disinformation by identifying fake accounts, fake news, and propaganda campaigns.”<p>Why choose white hat or black hat when you can profit from both sides. Ingenious!<p>—-<p>“The money went to a small group of social media experts that included Jonathon Morgan, the chief executive of New Knowledge, a cybersecurity firm.<p>They created a Facebook page intended to look like the work of conservative Alabamians, and used it to try to split Republicans and promote a conservative write-in candidate to take votes from Mr. Moore.<p>They also used thousands of Twitter accounts to make it appear as if automated Russian bot accounts were following and supporting Mr. Moore, according to an internal report on the project. The apparent Russian support for Mr. Moore drew broad news media coverage.”