"Handset developers must urgently seek new sources of differentiation to offset the huge pressure on margins. Their search will need to consider their industrial designs, user experience, the richness of available applications, and new business models"<p>-I will give it to android and ios, it has caused handset manufacturers to start making phones that don't suck as much they used to. Think, the last cool phone that motorola made was the Razr (2004), now they're coming out with some pretty cool handsets. Overall, this is going to only benefit the end user