> “I would be astonished,” he said, “if someone chose a Renault over a Volkswagen just because you play French music in a showroom.”<p>Ummmm... I'm not sure I would? Perhaps that example is a little obvious, but I'd bet the music goes a really long way in a lot of decision making setups.<p>Back in the CD era I'd try and choose a record I knew my friend(s) would like as a moving present when they bought a new place. Assuming they actually listened (most did), the record would become synonymous with the new house - "ahhh, I love this song. Reminds me of moving in to number 7!"<p>Music is a wonderful thing.