Rand,
This list is banal. About the only thing I Can agree with is installing some analytics software (preferably NOT Google Analytics) to monitor goals and traffic sources. The only thing you need to do when launching a website, or any business, is market your product off. Adding yourself to the various webmaster tools, tracking brand keywords via Google Alerts is all a huge waste of time and only makes sense (if it makes any sense at all!) once you actually have traction - links to look at, brand mentions to follow etc.<p>Ari