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Ask HN: How do I contact 65,000 people?

4 点作者 garazy超过 14 年前
Hi,<p>My first submission to HN, hope I've done it right.<p>I have a web application that has 65,000 signups over a 4 year period. I want to launch a new version of the application and tell all of the users about it.<p>How do I go about emailing 65,000 people? I'm pretty sure some are going to hit the 'spam' button and that is my biggest concern from sending them out on the server.<p>What does everyone recommend?<p>Thanks!

5 条评论

ScottWhigham超过 14 年前
Yes, MailChimp, ConstantContact, AWeber, CampaignMonitor are all good ideas.<p>But...<p>Here's the first thing you need to consider: why do people use these services instead of writing their own? You already answered - you want it to reach the person's mailbox instead of being marked as spam. That means that these services (and others like them) depend on their reputation as good mailers for delivery. They've built that reputation over millions/billions of interactions.<p>So here you come with a list of 65,000 - that's a lot of folks. You can't tell them/us how many of these are still active. You don't know how many will hit the spam button.<p>Where I'm going with this is to consider this question: Why would any of these services risk harming their reputation by sending 65,000 emails for a first-time bulk emailer like yourself?<p>I suspect (but don't know for sure) that you will get resistance from the companies. Let's just say that 15,000 of your addresses are gmail accounts and that, after they send your email, 1000 of them fail as "Invalid email account", another 1000 mark your email as spam, another 12,000 do not even open your email, and 1000 open it. Of the 1000 who open it, 100 click through.<p>How will Google react to that? I'd guess they would start lowering their trust for that bulk mailer.<p>Anyway, I'm rambling. I remember years ago signing up for ConstantContact and they made me do a phone interview and a test run of 1000 emails. They told me that if I ever received more than 1 spam report per 1000 emails, I would likely be asked to leave. I don't know how serious they were and, since it's been several years, I don't know if they still do it.<p>Just something to consider!
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_b8r0超过 14 年前
The low impact version would be to use the existing application to communicate with the users. You can either tell them there's a new version coming (with a link to a landing page with a call to action) or you can ask them if they want to opt in to announcements regarding the new application.<p>Alternatively you could use a service such as mailchimp to send emails to all 65,000 users. If this is the only time in 4 years that you've emailed them, then I don't think many people would react badly as long as you introduce yourself, let them know why they're getting the email and give them the opportunity to opt out (which they'll get through a service like mailchimp). It also helps if you keep things completely on topic (i.e. "you're receiving this because you signed up to our app and we wanted to tell you about some of the new features we're rolling out in the next version").<p>If you're getting a 1-2% conversion rate from mail shots you're doing well, so you might want to consider both (I'd probably do the mailshot first, then the page rather than the other way around).
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RiderOfGiraffes超过 14 年前
It's nowhere near the same scale, but when I wanted something to email all the people registered for the MathsJam (this weekend - geting nervous and excited!) I just wrote a script that connects to my SMTP server and sends an email. That way each email is personally addressed and only has the single recipient, making it less likely to be considered spam. The text is personalised as well, populating various fields from the data I have on that individual. Because the email goes only to them, that's OK. I don't believe that would be possible with a bulk emailer.<p>I'm only emailing about 200 people and it takes about 2.5 seconds for each email. To hit 65000 people would take about 2 days, but at least each person would get an email sent specifically to them.
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benpixel超过 14 年前
<a href="http://www.mailchimp.com" rel="nofollow">http://www.mailchimp.com</a> and <a href="http://www.campaignmonitor.com" rel="nofollow">http://www.campaignmonitor.com</a> are probably two best options
fabiandesimone超过 14 年前
Try Madmimi. I use them constantly and they are solid. Their stats are a bit weak, but they are more relaxed as to the origins of the email list.