I'm having a hard time buying that they're incompetent. I mean, we just had all those stories about one of their biggest partners leaking data to advertisers, then they go on to ban the practice and remove <i>other</i> (far less profitable) programs made by different companies from their systems and pretend that we won't notice....<p>Now, it could be that they hired away the 10% of Google that's the least competent, but I don't really buy that. And somebody ought to have noticed all the news stories about selling Facebook data to advertisers.<p>So if they're "incompetent" it's because they're sticking their heads in the sand.