Maybe it's because I was lucky to be born into the world of technology and now have a career in it, but I don't see how people can be surprised or annoyed with the amount of information Facebook has of us.<p>Firstly, in terms of interests, we go and like pages of things that we "like", we talk on Facebook groups that are specific to hobbies/interests we enjoy. Then Facebook shows us a list of our interests and people freak out?<p>Like we have given them that information, so of course they can generate these types of lists.<p>And the next thing "while Facebook offers a number of transparency and data control tools, most users are not aware of where they should be looking" well did they even try looking? Or did you simply ask them do you know where to find X off the top of your head and they said no?