Interesting topic. Like a lot of things, it's easy and enjoyable to unload some quick snark on Twitter, and certainly anything even <i>related</i> to IoT is a worthy target of all the snark we can muster 99.9% of the time.<p>On the other hand, the article points out that pro athletes have different needs than others, and these shoes (arguably!) address those needs in ways that other options do not. Also, the implementation isn't as dumb as the cynical might have assumed.