Apple's stuff just works (mostly) - but at this point any iPhone that's come out since the 5S does the its job pretty well (mail, navigation, social media, browsing & gaming.) Apple has let off the gas pedal. It's far from dead, but I don't see myself upgrading my iPhone X for several years because there's nothing on the horizon that would make me shell out $1000+. A foldable phone? No thanks, I have a tablet for that. Augmented reality? Another gimmick like 3D Touch, etc.