Transportation has been in the post-functionality age for a few decades now. Getting from A to B is taken for granted, and choice of vehicle is almost entirely driven by aesthetics and style. And it makes a huge difference. Try going on a date in an M3, or a 1987 Firebird, or an xB, and see the different reactions you get.<p>This vehicle is relevant because it's a genuinely new thing, in a field which only sees about 1 new idea per decade. (not to channel Zuckerberg here or anything...)