I think big corp rarely killed a startup.<p>Some quotes from famous startup people:<p>“In a big company, you can do what all the other big companies are doing. But a startup can’t do what all the other startups do. I don’t think a lot of people realize this, even in startups. The average big company grows at about ten percent a year.<p>So if you’re running a big company and you do everything the way the average big company does it, you can expect to do as well as the average big company — that is, to grow about ten percent a year. The same thing will happen if you’re running a startup, of course. If you do everything the way the average startup does it, you should expect average performance.<p>The problem here is, average performance means that you’ll go out of business.”- Paul Graham<p>---<p>"What makes disruption so devastating is the fact that, absent a crisis, it is almost impossible to avoid. Managers are paid to leverage their advantages, not destroy them; to increase margins, not obliterate them." - Naval Ravikant<p>---<p>Personally, I think if your business fits in a market design by someone else, you are “default dead”. Pepsi never catches Coke. Bing never catches Google. Google Pixel never catches iPhone. The real question is can you design a market that you can dominate. Ignore competition from big corp.