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Showing the power of startup women’s health brands, P&G buys This is L (YC S15)

67 点作者 pb超过 6 年前

4 条评论

todayiamme超过 6 年前
This article reminds me of the time when I told someone from the tech&#x2F;rationality community that I was working for a consumer health tech startup that was focused on women&#x27;s fertility and menstrual health. I was helping to design the UX of the product that had to do with the actual tracking of their cycles and their health. My friend had a reaction that was quite typical of most people I talked to, but it&#x27;s one that I&#x27;ve kept around as an example of what not to do;<p><pre><code> is this, like, very, and truly, *the* best thing you can do with your time? like, back-of-the-envelope: what is the amount of money women spend on keeping track of their periods? like, the savy of them buys a $.5 notepad, and circles the dates? </code></pre> At the time I was shocked that he didn&#x27;t even realise that this was a problem, but it was actually that lack of empathy that made me realise that a lot of people in the tech community don&#x27;t actually think about some of the more germane problems facing the lives of 50.5% of the population --- it was quite eye-opening for me. Our schemas were so different that I found it quite difficult to explain why this mattered. Sure, I could go over the normal talking points - a) everyone&#x27;s periods are different and they are often different every time, b) there are tons of possible complications and you can get into a world of hurt over the slightest variations in the hormonal cycle, their genetics, and the health of their ovaries, uterus, or even vagina, and c) it wasn&#x27;t that easy to catch these while they were happening and women most often discovered issues the hard way. Ergo, giving women a map to their bodies - no matter who they are or where or how they were born - would give them a greater sense of control over their lives. But he - and a lot of other folks - just wouldn&#x27;t get it.<p>Maybe, finally, seeing the pot of gold at the end of the rainbow will get more people interested in these problems and talk to the women around them about it?
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bsder超过 6 年前
Quoting article:<p>&gt; &quot;The combination of a non-technical, female founder operating in the consumer packaged goods market with a mission-driven company was an anomaly in the Silicon Valley of four years ago&quot;<p>Um, yes, it&#x27;s an anomaly in <i>Silicon Valley</i>.<p>However, go sit on the parking shuttle bus at MD&amp;M West and just listen. <i>Everyone</i> is basically trying to find a marketing angle to sell the same undifferentiated consumer products.
FabioFleitas超过 6 年前
Congrats Talia and team! :)
ameister14超过 6 年前
Good for them. I hope working for P&amp;G enables them to do everything they are planning at scale.