For most major companies there existed a trend that caused some major changes in industry.<p>Apple and MS came when cost computing power was dropping sharply.<p>Dropbox and Box came when storage costs were decreasing rapidly (about 50% YOY as stated by Aaron Levie)<p>Alto was built taking next ten year's computing capacity into consideration.<p>Any general trends that you might want to point out today?<p>Example, increasing amount of data generated every year.