Would guess it's based on their acquisition of <a href="http://www.like.com/" rel="nofollow">http://www.like.com/</a><p>Edit: Yes, <a href="http://www.ibtimes.com/articles/81927/20101115/google-fashion-website-boutiques-com-like-com-acquisition-froogle-look-book-ebay-amazon-fashion-in-f.htm" rel="nofollow">http://www.ibtimes.com/articles/81927/20101115/google-fashio...</a> <a href="http://techcrunch.com/2010/11/15/google-to-enter-fashion-shopping-territory-with-launch-of-boutiques-com/" rel="nofollow">http://techcrunch.com/2010/11/15/google-to-enter-fashion-sho...</a> <a href="http://tech.fortune.cnn.com/2010/11/17/googles-boutiques-com-opens-for-business-today/" rel="nofollow">http://tech.fortune.cnn.com/2010/11/17/googles-boutiques-com...</a>
I am really starting to believe that Google does not have any designers working for them. What is with the search engine like feel for a website that has to do with fashion?<p>I understand if you are just selling regular goods online, but for something that speaks to peoples eyes should there not be some decent aesthetics involved.
Interestingly, the whole site is blocked from Search Engines with NOINDEX, NOFOLLOW tags.<p>I can imagine why they would block product pages, given that its basically an affiliate site, but even the homepage? Google sure is playing it safe.
Has Google lost their focus?<p>Are they trying to be everything to everyone? It seems everything in the last two years has been unfocused, and consequently, ineffective. (Go is an exception.)<p>Do you agree?
Just so people understand, Google is not happy that sites like Sugar, Inc.'s <a href="http://www.shopstyle.com/" rel="nofollow">http://www.shopstyle.com/</a> are taking a chunk of commerce search away from them.<p>I'm sure it's all the more frustrating when they're building ad networks on top of their vertical search engines, too: <a href="http://shopsense.shopstyle.com/" rel="nofollow">http://shopsense.shopstyle.com/</a>
This reminds me of Polyvore(<a href="http://polyvore.com/" rel="nofollow">http://polyvore.com/</a>) - which has a few ex-googlers among their ranks. Most notably, Sukhinder Singh Cassidy, their CEO (via Accel) was the president of Asian-Pacific and Latin American Markets.
Are the product features 100% curated by humans/brands or is it pulling data feeds from Froogle (or whatever it's called now) and building outfits that way? Can't figure out the data?