I agree that 'starting a company' is the first step, but I disagree that inertia takes over.<p>If that is what the author is relying on, I'd say he is more likely jumping out of a plane without a parachute, a landing zone, or any idea how he is going to get back to civilization.<p>Inertia in business only has an effect if you are continually putting in efforts and those efforts sometimes multiply to create inertia. But like riding a bike, if you stop pedaling, you'll coast for a bit before it all comes to a hault.