couple of thoughts:<p>* money will probably be spent to acquire more datasets and display in the unified platform
* Location Data, Email Receipt Data or more credit card data
* Head of Finance opening points to a 'large R&D' project: <a href="https://secondmeasure.com/jobs/?gh_jid=1148383" rel="nofollow">https://secondmeasure.com/jobs/?gh_jid=1148383</a>
* Second Measure seems to be on a good way to become the de-facto platform for displaying any type of large transactional dataset in an easily digestible manner. They have built a lot of trust with important institutional investors and VCs.