I read an answer on Quora by Venkatesh Rao and he says it there: <a href="https://www.quora.com/Some-startups-never-get-the-publicity-they-deserve-What-can-be-done-to-obtain-more-exposure-especially-in-the-critical-start-phase" rel="nofollow">https://www.quora.com/Some-startups-never-get-the-publicity-...</a>