Overall this article has some really good advice. But I have come to realize that a violent stance--"fighting" to "kill" a "toxic ego"--reinforces a separate, negative part of yourself, and it becomes stronger, subtler, and can eventually become another kind of ego on its own. Ego is all about division and separation, and to truly diminish its hold, we have to take another approach: to embrace it (but not to indulge it), to understand it, to invite it to tea.<p>In today's egotistic world, we need to cultivate a healthy ego, so that we don't sacrifice ourselves to unworthy causes. Ego is an important psychological tool that, when wielded wisely (with intention and awareness, as the article points out), can be very powerful and positive. We just need to make sure that we're in the driver's seat and that we don't let it take over. And especially that we don't come to believe that our collection of ideas about ourselves <i>IS</i> ourselves; as long as we remember that it's just a game--a mask, or a shield that can be dropped at a moment's notice--then we'll be okay.