There always was a market for such a service<p>"Hot or Not was preceded by the rating sites, like RateMyFace, which was registered a year earlier in the summer of 1999, and AmIHot.com, which was registered in January 2000 by MIT freshman Daniel Roy." <a href="https://en.wikipedia.org/wiki/Hot_or_Not" rel="nofollow">https://en.wikipedia.org/wiki/Hot_or_Not</a><p>"Hot or Not was sold for a rumored $20 million on February 8, 2008 to Avid Life Media"