I think the reverse-stealing trojan horse fear was real: I think the amount of "yea lets be more mac-like" would have drowned under the "but I can play more games" emerging force of DOS. DOS gave birth to something compelling for home use, mac was better, but not enough to attract the moment of change in young minds. I wanted neither of them but the CP/M upshift to a UNIX world was not going to happen (for a long, long time)