Amazon to launch grocery store chain cheaper than whole foods

Its curious because they&#x27;ve already &quot;dumbed down&quot; WF a bit since the acquisition. Lots of the higher end products have been slowly disappearing from the shelves.<p>I used to make the trek to go to WF in the past essentially for their seafood counter. Now post-acquisition, there is really no need to, since there is no material difference from WF and a regular grocery store when it comes to seafood.<p>Will be interesting to see how this strategy plays out...will they boost WF foods back into premium territory? Or will WF simply be Grocery+ and their new venture (Half Foods?) will be Walmart+?

Interesting read, bevensky. I assumed they were going to go all out via Whole Foods. Interesting way to think about this on how they are timing this and how they are targeting different markets.<p>I wonder how many people could have anticipated this from a strategic sense?