Amazon to open grocery chain separate from Whole Foods

Smart move. Whole Foods has a limited appeal. It&#x27;s not just price - sometimes people want to buy Cheetos or pizza rolls that don&#x27;t taste like cardboard.<p>Slightly related thought: Why not design a store which allows instant fulfillment from a wide selection of goods while taking up less ground level space? I could see an Amazon&#x2F;Walmart&#x2F;etc store where you reserve the shelf space for presentation, but the goods are actually stored on higher floors and delivered to the customer upon checkout? Real-estate is a premium in many markets and probably keeps out super-center style stores. If you could build up, without having to extend retail niceties to all floors, you might make the costs work.

Does your business 1) work in retail and 2) have more than 2% margin?<p>Then Amazon is coming for you.

I think the average Whole Foods has plenty of wasted space and that they could easily start to carry products that the average consumer has to go to a normal grocery&#x2F;convenience store to buy (liquor, snacks, candy, soda, beauty etc). I don&#x27;t think it will diminish from the experience. Plenty of higher end grocery stores do the same, even with a smaller footprint.

Why test when you can A|B test?